|Skip to Main Content|
  1. PROSPECTIVE STUDENTS
  2. CURRENT STUDENTS
  3. FACULTY & STAFF
  4. ALUMNI
  5. COMMUNITY & FRIENDS
 
  1. CAMPUS LINKS
    1. Inside UNCG
    2. Admissions
    3. Academics
    4. Libraries
    5. Administration
    6. Research & Centers
    7. International Programs
    8. Continuing Education
      & Outreach
    9. Technology
    10. Arts & Entertainment
    11. Employment
    12. Corporate Resources
    13. Giving to UNCG

Information Technology Services

Home » Streaming Media » Audience
  1. Streaming Support

  2. Streaming Home
  3. Partnership of Services
  4. The Streaming Process
  5. Compression
  6. Access Methods
  7. Audience
  8. Best Practices
  9. Production Tips
  10. Teaching with Streaming Media
  11. FAQ
  12. Showcase
  13. Policies

Audience

Whether your target audience is restricted to a classroom or expansive enough to attract international users, it is important to know a few things about encoding rates and window sizing.

When a user clicks on a link to access the streaming media, it will "encode" at a defined data rate. The objective is to find the optimum data rate that best fits the user's connection speed. Streaming media can be viewed on every connection level from dial-up (56kbps) to T1 Broadband (500kbps). If the media will be restricted to on-campus users only, then the compressor can optimize a high data rate. However, if you have commuting students trying to access the material from home, you should be prepared to have multiple encoding rates. Excluding dial-up connections, most cable Internet services work at a decent level of broadband. Information Technology Services suggests encoding between 100kbps-300kbps to keep quality and size at a premium.

The window size refers to the size of the loaded media player. These dimensions are pre-set by the compressing consultant based upon the client's request. It is important to remember that a larger window does not always produce a better image. The bigger the window needs to be, the higher encoding rate needed to support the detail. It is possible to have a larger window stream within a minimal data rate, but the image quality will suffer greatly. Use the chart below as a reference guide to help determine what system best meets your objectives.

NOTE: Frame Rate is measured in "frames per second." Standard video and television run at 30 fps, while motion picture film will run at 24 fps.

Target Audience Window Size Encode Rate Frame Rate
Download/High BB 640 x 480 500-1000 kbps 30 fps
Normal Broadband 320 x 240 400-650 kbps 30 fps
Middle Broadband 240 x 180 100-300 kbps 15 fps
Low Band/Dial-up 176 x 144 Less than 100 kb 8-15 fps

 

 
Information Technology Services
The University of North Carolina at Greensboro

Greensboro, NC 27402-6170
Technical Support 336.256.TECH (8324)